AMSOIL: The Company of Firsts
A History of Innovation
AMSOIL has a documented history of innovation and leadership.
- First to develop an API-rated 100 percent synthetic motor oil.
- First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
- First U.S. company to utilize the NOACK volatility test as a standard of performance
excellence.
- First to produce synthetic motor oils for diesel engines, racing engines, turbo
and marine engines.
- First to introduce synthetic oils that legitimately contribute to improving fuel
efficiency.
- First to manufacture synthetic gear lube for automotive use.
- First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
- First to manufacture a synthetic automatic transmission fluid for automotive use.
Amsoil Company Profile
The AMSOIL corporate headquarters, manufacturing plants and chemical and test laboratories
boast state-of-the-art equipment and specialists in every facet of lubricant technology.
At AMSOIL, unparalleled quality standards are assured. And AMSOIL provides a full
range of customer and technical services, while fourteen distribution centers throughout
North America and the world keep pace with the increasing demand for AMSOIL products.
Just after one visit one can understand the true leadership and vision the executive
staff has. In their 31st year, AMSOIL is well positioned to hold the industry lead
for the unforeseeable future.
Founder Al J Amatuzio
During Lieutenant Colonel Al Amatuzio's 25 years as an award-winning jet fighter
pilot, he gained a solid appreciation for the extraordinary lubricants that protected
the engines of the jets he flew. He knew that only these lubricants, synthetic lubricants,
could stand up to the demanding operating conditions of jet engines and the severe
temperature extremes they encounter. A.J. Amatuzio Air Force.
He knew also that the same outstanding performance benefits synthetic lubricants
provide for jet engines would prove invaluable to car, truck and other internal
combustion engines.
In the mid-1960s, Al Amatuzio began an intense period of research and development.
He assembled the industry's most knowledgeable chemists and directed the formulation
of the first synthetic motor oil in the world to meet American Petroleum Institute
service requirements.
The introduction of AMSOIL synthetic motor oil in 1972 set all-new standards for
motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start that this innovative product
would play a major role in engine performance and engine life.
Today, virtually every other motor oil manufacturer has recognized the superiority
of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic
motor oils of their own. They spend millions of dollars advertising their "new"
and "revolutionary" products. No one, however, can match AMSOIL experience and technological
know-how. And no one delivers products like AMSOIL. Accept no substitutes -- AMSOIL
is "The First in Synthetics." ®
An American Success Story
Though AMSOIL Inc. was founded in 1972, its story begins in the mid 1960s,
when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed
by the superb performance of synthetic lubricants in jet engines (in fact, only
synthetics stand up to the performance demands of jet engines) and began studying
their possible automotive applications. In 1972, after an intense period of research
and development, Al Amatuzio introduced the first synthetic motor oil in the world
to exceed API automobile service requirements.
The next year, Amatuzio developed a marketing plan to get his innovative but still
unknown product to customers. His marketing plan enabled customers to have personal
contact with a dealer who could take the time to explain the product and answer
questions. The rest is history! From humble beginnings in a northwest Wisconsin
warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established
high professional and ethical standards for a unique business opportunity.
Since 1972, the company has seen rapid growth and constant change. One driving force
behind the great success of AMSOIL is a commitment to quality and constant improvement.
As the years passed, an increasingly broad range of automotive and industrial lubricants
and filtration equipment was developed, with each new product exceeding industry
performance specifications by a wide margin. In addition, the ALTRUM division of
personal care items and household products was created, and the AGGRAND line of
natural, organic lawn and garden products followed.Al by plane.
Of course, AMSOIL has also continued to set new industry standards for motor oil
performance, quality and consistency. In February 1994, Lubricants World magazine
honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer
in synthetic motor oil. The original handful of independent AMSOIL Dealers has multiplied
into a network of tens of thousands. Through them, AMSOIL synthetic motor oil is
distributed throughout the country and the world.
Facilities:
The facilities at the AMSOIL Corporate Headquarters reflect the AMSOIL
Amsoil Corporate Headquarters in
Superior, Wisconsin
commitment to excellence. High-speed bottling lines, state-of-the-art information
processing equipment and the latest quality control techniques are used to create
the highest quality motor oil and aid Dealers in running their businesses. Fourteen
strategically located warehouses distribute AMSOIL products to Dealers and ultimately
to customers throughout North America and around the world. These customers confirm
what we've known all along. AMSOIL is "The First in Synthetics."
Continuous growth in demand has recently caused AMSOIL to increase the
output of the manufacturing plant. AMSOIL has reached another milestone
Amsoil Manufacturing Facility -Air View
with the historic purchase of what will be
caller "AMSOIL Center". This building purchased in September of 2004 contains a
total of 374,000 square feet and sits on 55 acres next to the current plant and
corporate offices in Superior, Wisconsin. The site allows for more storage for shipments
to the dozen distribution centers across the country.